
MNO Subscriber Mobile Lending Product at ABC Capital Bank Uganda
* Project: MNO (Mobile Network Operator) Subscriber Mobile Lending Product via USSD (Bank <> Telco <> CRB Partnership)
* Role: One-Man PMO that handled Project Leadership, Stakeholder & Vendor Coordination, and Product Governance
* Outcome: Launched a profitable digital loan product on track to generate ~20% of the Bank’s revenue within the first 6 months of launch.
In Detail
1) Business Problem with Context: ABC Capital Bank had experienced a stagnated digital transformation agenda and was downgraded from Tier 1 to Tier 2 by the Bank of Uganda following revised capital requirements. This downgrade weakened market perception, reduced competitiveness, and threatened long-term sustainability.
Strategic Reality
Core customer base is SMEs
Strategic ambition is to expand into retail banking
Existing Business-As-Usual operations were not sufficient to drive growth, attract new customers, and generate non-traditional revenue
Urgency: The Bank needed a high-impact MNO subscriber digital product capable of Rapid revenue generation, Customer acquisition at scale, and demonstrating digital execution capability to regulators, investors, and management
2) Objective / Success Criteria
Objectives
Launch a scalable mobile lending product
Leverage partnerships instead of heavy internal build
Use alternative data for credit decisioning
Generate measurable revenue within months, not years
Integration of Airtel Uganda (MNO), Gnugrid, and ABC Bank
Affordable Short-Term Loans
High Disbursement Rate
Success Criteria
Successful UAT and pilot deployment
Customer adoption during pilot
Revenue generation within the first quarter
Strong management buy-in based on performance
3) My Role & Ownership as a One-Man Project Management Office (PMO). I led End-to-end ownership of the project and Acted as the Project Manager, Stakeholder coordinator, Vendor liaison, Product governance lead, and reported directly into senior management structures.
4) What I Did.
I designed a lightweight project management framework tailored for a bank with no formal PMO
Set up a Project steering committee, Risk register and mitigations, and Communication and reporting plans
Coordinated a three-party partnership between ABC Capital Bank, Gnugrid CRB, and Airtel
Oversaw Documentation, Timelines, and Cross-organization dependencies
Managed UAT and Pilot phases
Coordinated go-live into Production
Monitored early performance via LMS reports
Led post-launch configuration reviews and refinements
5) Technical Depth
Partnership Model
Gnugrid CRB provided Credit scoring and decisioning, CRB data plus Airtel Money behavioral data
Airtel provided the Customer base, USSD channel, and the Mobile money repayment rails
ABC Capital Bank provided the Loan capital, guidance on Regulatory compliance, and Revenue participation
Core Systems
USSD Channel for loan application and repayment
Loan Management System (LMS) for Monitoring performance, Reporting, and Decision-making inputs,
Product Logic covered Short-term loans, Interest and penalties applied based on repayment behavior, and Revenue shared across partners
6) Results & Impact (Before vs After)
Before
Limited digital revenue streams
Conservative risk appetite
Low confidence in digital product execution
Stagnant growth narrative
After
Successful launch of a mobile lending product
Rapid customer uptake during pilot
Within 3 months, product revenue accounted for ~11% of the Bank’s total profits from the previous year.
Demonstrated viability of digital products
Shifted management perception around digital transformation
Strategic Impact: The project became the strongest proof point that digital products could materially transform the Bank’s outlook and revenue profile.
7) Challenges & How I Solved Them
Late Market Entry & Fraud Exposure: Competitors were already active, and Fraud cases emerged early. Solution was to Revise business rules, Tightened customer eligibility criteria, Reconfigured the decisioning logic to suit the new set business rules, and also Implemented auto-debit on mobile money wallets for overdue loans.
Resistance to Change: Staff were accustomed to traditional banking models, and the Risk-averse management culture. Solution was to secure buy-in from key influencers, used early results to build momentum, and also Let performance data speak louder than theory
Skills & Digital Literacy Gaps: Limited internal exposure to digital lending models. Combated this by simplifying communication, Focussing discussions on outcomes, not technology, and gradual exposure through pilot results.
8) What I’d Do Differently Next Time
Engage other players in the same market to understand fraud and risk analytics earlier
Invest earlier in staff digital upskilling
Formalize a permanent PMO sooner
Expand pilot monitoring dashboards faster